If you haven’t yet, make sure you get this typeface for your toolkit. Related: What’s The Font Used for Vans Logo? This font is also used presently by Discovery, Inc., Taco Bell, and Golf Galaxy for their logos. Some of its known applications included Barack Obama’s 2008 presidential campaign, the Michigan State University branding, and the Australian Labor Party’s 2016 federal election campaign. Since its release in 2000, Gotham has seen a lot of use.
And it looks more natural compared to other geometric typefaces like Futura or Avenir. These characteristics attest to its versatility. It has also has near-circular curves, with an x-height almost at the exact middle of the ascenders and descenders. This sans- serif typeface is well-known for its uniformity and low thick– thin contrasts. Gotham’s simplicity reflected much like the 1920s, where the preferred type during the Depression was a look that kept the bare essentials, “rid of undesirable, local, or ethnic elements”. Type designer Tobias Frere-Jones’ inspiration came from the lettering seen on older buildings, after taking a walk around Manhattan.įrere-Jones felt that there was a need to preserve “old pieces of New York that could be wiped out before they’re appreciated”. quoted that the font should be something “that was going to be very fresh and very established to have some sort of credible voice to it”.
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Made for professional use, Gotham is a large family with four widths, eight weights, and separate designs for screenplay and a rounded version. They wanted a “masculine, fresh, and new look” using a geometrically-structured sans- serif. The typeface was initially commissioned by GQ Magazine.
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